Introduction
Hey there welcome to my review on Financial Gym.
This company is doing well in the financial advisory market. They definitely have a different approach when it comes to financial services.
They set you up with your very own personal financial trainer, or B.F.F. (Best. Financial. Friend) – looking to put you in control of your finances, one step at a time.
They are serious about your financial health that they put their money where their mouth is (Yes I said it!!!) by having a money back guarantee on any plan you sign up for… Who does that in the financial service industry???
There is a good chance you have seen them promoted online or even on the Today Show…
And now you may be doing your own investigative research to see what they provide and how it may be a fit for you.
Kudos to you and the good news is you are at the site where I will give you my unbiased detailed analysis of the Financial Gym’s products and services and so you can make your own decision to use their services or not.
Now before I dive in…
Join the Entre Blueprint training which will provide the following:
- Learn The 3 Most Profitable Business Models To Launch Online (Requires No Advanced Tech Skills)
- Affiliate Business Accelerator
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If that sounds like something you’d be interested in, check out the New Digital Economy.
You can also read about ENTRE Institute at my blog by clicking here
Now let’s dig into Financial Gym…
What Is Financial Gym?
Financial Gym is a financial services company that takes great responsibility in your overall financial success.
Yes, they have the typical products and services you would expect from a financial services company but…
They take a “fitness-inspired” approach to your finances by coaching you on how to make smarter money decisions that add up over time. It’s a lot like joining a gym – but minus the fancy equipment and sweat.
They have raised the bar by providing the best customer service to their clients with setting you up with a Certified Financial Trainer or your B.F.F. (Best. Financial. Friend)
They also have a podcast, online courses, a newsletter and a blog site to keep you up to date on the latest financial information.

Who Is The Executive Team Of Financial Gym?
I am super proud to say that Financial Gym’s entire Executive is a star cast of females. This is breath of fresh air in this industry that is typically dominated by men.
Shannon McLay is the CEO and Founder of Financial Gym
Alicia Lazarto is the Chief Operations Officer
Bridget Todd is Head Of Financial Training
Joy Liu is Head Of Trainer Academy

Shannon came from Merrell Lynch and realized she didn’t fit in because of the car salesman approach they took.
She started Financial Gym and has this personal guarantee…
“That your financial trainer will not only have the knowledge and tools to help you achieve your financial goals, but your trainer will also care about you and your unique journey. You don’t have to solve your money challenges alone, we’re here for you!.”
She was inspired to create a financial services company that actually cared for its clients and provided them the services they needed.
Most financial services companies only care about you as far as they can sell you products like investments, bank accounts, credit cards, loans and insurance policies.
They also want to give you technology and apps to solve your financial problems…
Financial Gym is proud to claim that money is personal and people aren’t algorithms.
What Does Your Financial Trainer Do?
Your Certified Financial Trainer™ gives you expert guidance – cheering you on, coaching, and holding you accountable in ways that no app can. You’ll work hard, but you’ll never be alone.
Here is a stat that their founder Shannon McLay is proud of…
90% of our clients achieve their financial goals and I truly believe that 100% of them would say that a large factor in their success is the accountability and support they get from their financial trainer.
Your financial trainer will work with you to tackle the following:
+ Goal-Setting
Once you know what you’re working toward, your motivation will skyrocket. We’ll help you figure out what matters most to you, then build you a financial plan that gets you there.
+ Budgeting & Saving
Dream bigger, spend smarter. Based on your short- and long-term goals, we’ll crunch the numbers and show you exactly how much you need to be saving. (Plus, where to put it to maximize interest rates.) The goal? A budget that makes room for the things you love most, and gets rid of the stuff you don’t.
+ Travel Hacking
Your dream vacation is closer than you think. Whether it’s a honeymoon in Greece or a year-long adventure around the globe, we’ll break down the costs, build you a budget, and help you economize.
+ Debt Repayment
Got student loans that refuse to die? Credit card debt you can’t seem to shake? We’ll help you refinance your loans (if needed) and get a handle on your debt once and for all.
+ Credit Cards
Boost your credit score, rack up rewards points, and get the most out of your credit cards. We’ll share hacks for switching to the best possible cards and avoiding fees.
+ Investment Education
We don’t invest your money for you (we’re not money managers, and we don’t touch your accounts). What we will do is walk you through the investment landscape and help you select the services that are right for you.
+ Secure Retirement
401ks. IRAs. Name that acronym. We’ll help you make sense of it all and set aside the right amount so you can retire comfortably when the time comes.
What's Included When You Sign Up?
Once you sign up for a plan with Financial Gym they are there to assist you in your financial journey. All plans are recurring monthly subscriptions that you can cancel any time. Special student pricing is available upon request.
And they will work with you to make sure the fee is affordable and within your overall budget.
Here are the five critical things that are included upon signing up:
- A 1-hour goal-setting meeting with your trainer
- A second meeting to review your financial plan
- Quarterly check-ins with your trainer, in person or on the phone
- Ongoing access to your trainer as questions / challenges arise
- Access to our online spend-tracking portal
You can also sign up for a Financial Trainer On Demand Membership.
With this option you will get one 20-minute call each month with one of their Certified Financial Trainers™ for just $35/month. It’s like phone-a-friend but for your finances!
This membership option is perfect for those:

What Other Services Do You Get With Financial Gym?
Now we all know there are A LOT of financial products out there (think: bank accounts, life insurance, investment platforms).
The million-dollar question is “which are the best ones for me?”
Financial Gym has taken the worry out of the equation for you. They have rounded up their B.F.F. (aka Best.Financial.Friend.) approved financial products and resources to take the guesswork out of it.
Here are the products they provide:
- High Yield Savings Account
- Credit Cards
- Personal and Student Loans
- Credit Builders
- Mortgages
- Retirement
- Investing
- Wills and Trusts
- Insurance
- Budgeting Tools
Another service Financial Gym provides that I like is online courses in the areas of personal and business finance that by led by the Founder and CEO, Shannon McLay. You can sign up for them at their website.
What Are Other Reasons To Sign Up?
I believe there are many reasons to sign up with Financial Gym… here are my top four.
- They Understand
The fact is talking money can be tough. Rest assured, they’ve seen it all – the good, the bad, the deeply in debt – and nothing phases them. Your trainer will coach you on how to overcome your biggest hurdles with confidence.
- They Work For You
When you work with Financial Gym, you pay a flat monthly fee – that’s all. And, your trainer will make sure the fee is affordable and within your overall budget.
- They Work For You
When you work with Financial Gym, you pay a flat monthly fee – that’s all. And, your trainer will make sure the fee is affordable and within your overall budget.
- They Guarantee Success
They are so confident they guarantee success… who does that? It’s simple… their plans work and together, you will be on your road to financial happiness. But just to sweeten the pot even more, they guarantee success – or your money back.
What's My Recommendation?
By now you see I am a big promotor of Financial Gym because of their mission and passion of caring for their clients and knowing that money is personal and people aren’t algorithms.
They have a powerful all female executive team that has years of experience and ready to be your B.F.F. (Best. Financial. Friend.) for life.