I love it when I have the opportunity to help someone on their entrepreneurial path in the e-commerce/digital marketing space. They are so excited to get started with their online business because they know the opportunity to create their awesome life for themselves and their family is at their fingertips.
With the excitement of starting their online business they get fixated on making their first sale. This is not a bad thing, but this should be secondary on their list of priorities because their first priority should be building a brand.
I see this time and time again… people’s first and only focus is immediately making a sale.
Don’t get me wrong it is exciting when you make your first sale because it validates the skills you learned.
However, you must remember that
Hopefully I have your attention by now because your business matters to me.
If you’re having a difficult time imagining any level of success in the online world, then I want to propose to you a theory that I call the 10-year journey.
Kudos to you if you are considering getting started with an online business or have already started.
I will give you my theory on building a successful online business and you can decide to take my advice or not.
Now before I dive in…
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The 10-Year Approach to Building a Business
The first thing you should do when you get started with your online business is to choose your niche to build your brand around.
Remember first and foremost you must focus on building your brand.
This is a big decision and can feel extremely overwhelming and confusing at the same time.
However, you must get over the feeling that you could actually create a successful online business in that particular niche… because the truth is you certainly CAN.
Recognize that every successful business person, every successful authority website, every successful influencer, and every successful author started out with nothing other than a dream.
Apple started out in Steve Job’s parents’ garage. Facebook started out as a directory for Harvard students. Jake Paul started out without one follower.
We all have big dreams and crazy ambitions of being successful… it is our daily approach to accomplishing them that determines if we will achieve our them.
Have you ever noticed the same people that you see building profitable and thriving businesses, approached their dream with the understanding that it would take some time.
The Question Is...
Surely not a week, or a month, or even a year. How about 10 years!
You must objectively look at your business, and think of what you could accomplish in a 10-year time frame. By doing so this will position yourself for the long term and set you on the right trajectory for your business.
Now let me be clear… getting your first sale, or even quitting your 9 to 5 job and going full time so you can create a 6-figure passive income online business will not take that long.
The big question you must consider is… what if you endeavored to give 10 years of energy to your dream?
You would have a greater chance at success.
With this long-term view in mind, remember your first priority is to build your business with your brand in mind.
By focusing on this you will be working towards establishing yourself as a printable figure in your respective niche, which is not as hard as you may think right now.
I started out online with ZERO knowledge on how to build an online business.
But what I did start out with was a dream that wasn’t established with a timeline for achieving success… I am exclusively focused on building a brand with longevity and that brand “Dream Bigger Today” started from day one.
The big question for you is… Are you ready to start your 10 year journey and put in the effort to learn the simply skills to grow a sustainable brand and online business?
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As always Dream Big!!!